Real Questions, Real Answers

Not sure how SEO works or if it’s worth your time? We hear you. Here are the most common questions from trades business owners, answered in simple terms, with enough detail to give you confidence.

Most Common Questions

No, but it is misunderstood. SEO takes time to build momentum, which is why many people give up too early. When done right, SEO brings long-term, compounding results. It’s not a get-rich-quick move — it’s a growth system. The only risk? Not doing it, and letting competitors outrank you.

That’s where we come in. Every local business is different, and we customize everything based on your goals, your industry, and your market. We start with a free audit so we can build a plan that actually fits. And if we can’t help you for any reason, we’ll tell you straight up so we don’t waste your time and money.

Yes, and don’t worry, it’s absolutely free. Without a full audit, you have no idea what’s working and what isn’t. A proper site review reveals hidden problems like broken links, slow-loading pages, or mobile errors that scare Google away. It also uncovers missed keyword chances and gaps your competitors are taking advantage of. Our free Blueprint shows you every issue in plain terms and ranks them by impact so you know exactly where to start. That clarity saves you time and money because you fix the right things first.

Many generic SEO services use broad tactics that don’t work well in local markets. We begin by re-auditing your site to catch anything the last team missed. Then we build a custom plan focused on the ten highest-ROI keywords your customers actually search. We also study your top three competitors to find content and link gaps you can exploit. Finally, unlike one-and-done approaches, we stick with you month after month, monitoring results, tweaking our strategy, and adding fresh content, so you get steady, lasting growth.

SEO is an investment, not a cost. Compare it to ads that charge per click with no guarantee of a customer. If our work brings in just two extra $2,500 jobs in one month, that covers a $3,000–$5,000 retainer and you still profit. Better yet, the traffic and leads compound over time. We’ll show you a simple return estimate in your free Blueprint so you can see the value before you commit.

You’ll notice quick wins in the first 30 days: critical errors fixed, early ranking bumps, small traffic lifts. By months two to four, calls and booked jobs should rise noticeably. Most clients achieve their full goals by month six when higher-difficulty keywords kick in. Because SEO builds on itself, these gains become more stable over time. That’s why we ask for a three-month minimum: to give you enough runway to see meaningful progress.

You don’t need to. We translate every update into simple, plain-English reports. Each month you’ll get a one-page snapshot showing your site health, keyword rankings, traffic numbers, and lead counts. We explain what changed, why it matters, and what’s next—no confusing charts or jargon. If you ever have questions, we’ll walk you through the reports and examples until you feel comfortable. Your only job is to watch your calendar fill up with new customers